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    <title>Paulo Oliveira — Thinking</title>
    <link>https://paulo.coach/thinking</link>
    <description>Essays, reflections, and provocations on the things that actually matter in careers, leadership, and technology.</description>
    <language>en</language>
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      <title><![CDATA[The broken-before-AI problem]]></title>
      <link>https://paulo.coach/thinking/the-broken-before-ai-problem</link>
      <guid>https://paulo.coach/thinking/the-broken-before-ai-problem</guid>
      <description><![CDATA[AI is not breaking the work. It's exposing what is already broken. Personas drifted from real customers years ago. Discovery has been performative for two decades. AI is not replacing people, it's just putting a light on the room and quietly asking who was actually doing the work. The fear becomes a posture. Pick yours.]]></description>
      <pubDate>Sun, 21 Jun 2026 00:00:00 GMT</pubDate>
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